About Us

Sensory Insights was founded by Mark Stevens in 2011. Mark has 15+ years as a consumer sensory researcher.  Mark was previously a Research Director and Company Director with SensoMetrics, Australia’s leading sensory research company founded by internationally esteemed sensory researcher Dr Robert McBride. Mark built a strong reputation at SensoMetrics over a 12 year period for developing trusted relationships with clients, designing considered and tailored research methodologies, conducting sophisticated data analysis, insightful and applicable reporting, and presentation to all levels of client management. Mark has conducted research for many of Australia’s leading FMCG companies, across an extensive array of product categories.

With the retirement of Dr Robert McBride in 2011, an ideal opportunity arose for Mark to establish Sensory Insights, to continue in the tradition of SensoMetrics. Mark and his highly experienced team enjoy the opportunity to assist quality-focused FMCG producers looking to offer Australian consumers the best products possible.

Our Logo:

 

Our logo was designed as an abstract representation of the human brain, showing the vast and varied brain regions that are stimulated by sensory experiences.  When we eat and drink, our senses are flooded with a rich and complex array of sensory information, and our brains light up in receiving and processing this information; the different shading and colours in our logo are intended to represent this and express the psychophysical nature of sensory research.

Additional information